Ruidoso Downs Race Track Announces Continued Partnership With Admiral Beverage Beer Brands Including Coors Light

RUIDOSO DOWNS, N.M. (November 2, 2021) — Ruidoso Downs Race Track has signed an extension agreement with New Mexico-based Admiral Beverage Company to continue their partnership for the next three years. The agreement allows for the Coors Light beer brand to be named “Official Beer Sponsor” for the upcoming 2022 racing season at Ruidoso Downs.

“Our relationship with business leaders in the state like Admiral Beverage is key to our success,” said Ruidoso Downs General Manager Ethan Linder. “We are happy to keep their popular brands in our concession stands and in the Turf Club, and look forward to another successful season in 2022.”

Coors Light remained the top-selling beer brand at Ruidoso Downs this past summer. Along with Coors Light, Admiral Beverage has a number of successful brands listed in their portfolio, including Coors, Miller, Miller Lite, Dos Equis, Tecate, Tecate Light, Modelo, Corona Extra, Corona Premier, Truly Hard Seltzer, White Claw Hard Seltzer, Red Bull, Shiner Bock and Cantera Negra Tequila.

“Our partnership is good for both businesses,” said Steve Liddell, Regional General Manager for Admiral Beverage based out of Las Cruces. “The fans that attend the horse races deserve to have a robust selection of refreshment options. Ruidoso Downs Race Track remains our number one customer in southern New Mexico, and we’re excited about the future. That’s why we partner with the race track.”

The 2022 horse racing season begins on May 27, 2022, during Memorial Day weekend and runs through Labor Day on September 5, 2022. Racing will be held on Fridays, Saturdays, Sundays and holidays. For more information, visit www.raceruidoso.com.